WHAT IS SOCIAL MEDIA
Social media is a platform that allows individuals to connect, interact, and share content with others online(Kaplan & Haenlein, 2010). It includes popular websites and apps such as Facebook, Instagram, Twitter or X, and Snapchat, where users can share photos, videos, and updates with their friends and followers. Social media has become a powerful tool for communication, marketing, and networking in today's digital age.
ADVANTAGES OF SOCIAL MEDIA
1-INCREASED CONNECTIVITY-social media platforms allow people or individuals to connect with their friends, family, and people they work with from all over the world, making communication easy for everyone.
2-MARKETING AND PROMOTING-businesses can use social media to promote the products that they are selling, they can reach a larger audience and engage with customers
DISADVANTAGES OF SOCIAL MEDIA
1-CYBERBULLYING- because people who use social media platforms incorrectly, social media platforms can be a platform or playground for cyberbullying, harassment, and trolling which eventually leads to negative mental health effects for victims of social media
2-REDUCE PRODUCTIVITY- social media can also harm productivity and academic performance. studies have shown that spending excessive amounts of time on social media platforms can lead to distractions and procrastination, ultimately hindering an individual's ability to focus on tasks and responsibilities ( Carrier et al, 2015). This can be harmful to students because too much use of social media platforms can interfere with their ability to perform well in school.
We must approach social media with an open eye and a thoughtful mind. we must always be aware of how social media can shape how we view things, influence our behavior, and actually impact our mental health. by staying woke or aware and engaging with many other views and perspectives, we can use the positive side of social media while reducing the negative effects of it.
HOW SOCIAL MEDIA CAN BE ADVANTAGEOUS TO PUBLIC RELATIONS PRACTITIONERS
-Social media can also be advantageous for public relations practitioners because it can allow for communication between them and their target to be easy and quick and they can reach a lot of people in a short period of time with the help of social media platforms such as Facebook, WhatsApp, and Instagram and this can be helpful during a crisis where fast communication is needed. moreover, social media can help Public Relations practitioners to analyze or monitor public sentiment and also be able to gather feedback afterward and they can use this feedback to gain important insights into how their target audience views their organization or brand
HOW SOCIAL MEDIA CAN BE DISADVANTAGEOUS TO PUBLIC RELATIONS PRACTITIONERS
-Sometimes social media can have some challenges for public relations practitioners whereby the need to stay updated and consistent can consume time for public relations practitioners and they won't have time to do other duties they have to do as public relations practitioners and also social media can sometimes require money which can be very costly for public relation practitioners
Social media can be a tool for public relations practitioners but it also has its challenges that public relations must carefully manage, by using the power of social media in a good way public relations practitioners can be able to pass their messages and communicate with their target audience effectively
Interesting how social media can be used to do so much.
ReplyDeleteYes, but remember that with great power comes great responsibility
DeleteIt is very important to know that as much as social media can be used as a tool for many things we must as be aware of its dangers
Deleteafter reading the paragraph on addiction and comparison I can honestly say that social media has kept me up from sleeping and you said to use social media wisely I will try to us it less, so I don't become too addicted to it.
ReplyDeleteThat would be the first step to building your brighter future
DeleteYes I would personally advise you to minimize how you use social media and be aware of the advantages and disadvantages of social media
DeleteI liked how you showed us both sides of the social media because it gives us more insight of how the social media community works.
ReplyDeleteyou are very much appreciated
DeleteIt is important for a person living in today's modern age to know both sides of how social media works becauce we use social media platforms almost every day
DeleteDoes social media influence promote genuine connection and the truth?
ReplyDeleteI believe it does
DeleteI can strongly say that according to my own perspective, social media influence somehow promotes genuine connection if used properly
DeleteDo you think social media is good for kids though? Because it can have a negative impact on then
ReplyDeleteI personally think that social media is not good for children because it can negatively influence them to do wrong things
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